About HLRC

Hard Luck Recording Company is an independent record label and management company headquartered in Austin, TX.

It was established in 2016 by Singer/Songwriter Rob Baird, driven by the vision of supporting artists in building enduring careers with a music-centric focus.

With a passion for nurturing talent and a dedication to fostering creativity, Hard Luck Recording Company strives to create a collaborative environment where artists can thrive and reach their full potential.


Rob Baird

Born and raised in Memphis, Tennessee, Rob Baird began his music career while pursuing a ranch management degree at Texas Christian University. After countless performances in Fort Worth’s well-known bar scene,  Baird’s career quickly picked up steam allowing him to record his debut record “Blue Eyed Angels” which included the career-changing “Fade Away.” This effort immediately launched Baird’s career when he signed with Carnival Records and began releasing music that gained national attention.

Baird has gone on to release five studio albums under his label, Hard Luck Recording Company. Through the power of streaming services and staggeringly consistent releases, he has been able to grow his audience year after year. 

His releases have been reviewed in Rolling Stone, The Wall Street Journal and Spin Magazine, while also being featured in over a dozen television shows including Season 2 of Yellowstone and, most recently, American Idol. Baird has shared the stage with artists such as Nathaniel Rateliff, Ryan Bingham, and the late Billy Joe Shaver and performed at national festivals including Austin City Limits, Key West Songwriters Festival, Live from the Divide and the Americana Music Festival.

Dan Dyer

Dan Dyer has been writing and recording songs for over thirty years. Hailing from Gun Barrel City, Texas, Dyer’s music has taken him from Austin, Miami, New York, and now to the hill country outside of Fredericksburg, TX.

Dyer has released a vast array of material that showcases his uncanny ability to deliver a song with honesty and simplicity all while showcasing his one-of-a-kind voice. As of late, Dyer has released the “Singing River Sessions” on Single Lock Records recorded in Muscle Shoals, AL as well as “Feast of Light” recorded with The Texas Gentlemen at Modern Electric Studios in Dallas, TX. 

In 2023, Dyer is set to release his latest project “Back to Work” which was recorded at Arlyn Studios with the undeniable Band of Heathens and Beau Bedford producing.

Artist Inquiries

(737) 224-4422